The Crime & Investigation Network
PROMO & MARKETING CAMPAIGN CREATIVE
This was big. A monster campaign beginning with development of the program logo and integrating creative through promos, outdoor, print, radio, digital, online, interstitials, key art and the program title sequence. It was an enormous undertaking that took us to the desert of Western Australia and back and saw some of our promos turn up on the free to air news.
The final campaign won the ASTRA award and helped make Kalgoorlie Cops the highest rating documentary series in subscription TV history… yep you read that correctly.
Produced in house at The Crime & Investigation Network with help from Tactic and Frame, Set & Match.
Scroll down for a snapshot of the campaign and some behind the scenes shots.
On location in WA.